Google Trends is not your typical SEO tool. It’s useful for those of us in ecommerce and dropshipping since it tells you about seasonal patterns in specific items – or your specialty. You may even utilize it to get an advantage over competitors by tracking their positions. We’ll show you how to track everything from YouTube statistics to the Google Trends comparison function in this post. Most importantly, we’ll show you how to leverage Google Trends to grow your business. So, let’s get started.
What Exactly Is Google Trends?
Google Trends is a trend search function in Google that displays the popularity of a search phrase. You can see if a trend is rising or falling. Demographic insights, relevant subjects, and related inquiries are also available to help you better understand Google trends.
How to Use Google Trends: 10 Benefits for Business Owners
- Finding Niches Using Google Trends
Google Trends is an excellent resource for locating a rapidly growing niche. When looking for a new specialty, make sure to modify your search range from “Past 12 months” to “2004-present.” This allows you to monitor if the search volume is rising or decreasing. However, it also allows you to identify seasonal changes in a single clear view.
You can easily observe that growth has risen over the last several months. We noticed a sharp increase in January, followed by a minor decrease in February. However, this does not exclude you from profiting from sales. As a result, this trending product would need to be watched for a little longer.
The graph plainly shows that there are minor declines. However, the search traffic for this specialty is very consistent. It’s typical to witness some modest dips or rises for several years. However, Google Trends demonstrates that men’s fashion is a rather steady specialty. You may be wondering what the dips and spikes in the graph represent. These demonstrate the seasonal patterns in search volume. There is an increase in searches from October through December, followed by a decrease beginning in January. That doesn’t mean you shouldn’t open a men’s fashion business in January; it just means you could receive less internet traffic at that time of year.
- Locate Product Categories in Related Topics That Are Relevant
Assume you’ve opened a specialized business selling false eyelashes. After mastering your specialization, you might want to branch out into other industries. So, instead of offering simply artificial eyelashes in your business, you could sell other product categories that consumers may be interested in as well.
After you’ve entered “fake eyelashes” into Google Trends, scroll down to the bottom to see “Related subjects.”
What’s intriguing is that two of the samples, “Nail polish” and “Eye shadow,” are unrelated to artificial eyelashes yet may work as product categories in your business. A person who looks for or uses false eyelashes is likely to be interested in nail products or eye makeup as well. Checking out the linked subjects may be useful if you want to increase the product selections in your store. As for the adhesive, you might sell it in your business as well because most false eyelashes require eyelash glue.
Keep in mind that when you read through the relevant subjects, you may discover that some do not apply to your organization. Kim Kardashian, for example, is a Google Trends linked subject for false eyelashes. But, hey, you could always do a blog article about Kim Kardashian’s eyelashes.
- Using Google Trends to Find Keywords
Assume you have a store that sells women’s blouses. According to Google Trends, searches for this are increasing, which is a positive indication. But now, you need to decide which keywords to target, how to name your product categories, and how to optimize a blog article on women’s blouses. Take a brief glance at “Related inquiries,” which is on the right side of the “Related subjects” section we just discussed.
Throughout the 25 questions, there is a continuous callout to color. The color black is represented by two listings in the chart above. Other colors include white, blue, pink, and green. For these cases, you may construct a color-based product category, such as “black blouses.” You may, however, put such keywords on your product page and in the product’s name. “Ladies’ shirts” or “blouses for women” might potentially be featured as product categories because they have high search traffic and make sense for this sort of apparel.
- Using Google Trends to Check the Freshness of Your Content
Content marketing is assisting leading online merchants in gaining more traffic, increasing brand recognition, and acquiring more consumers than ever before. As a result, providing blog material for your website may help your business flourish. “Content freshness” is one strategy for driving unexpected increases in search traffic. What exactly is it? It is the process of removing obsolete information, adding new details, and republishing it on your blog.
What role does Google Trends play in this? Let’s look at seasonality again, but this time for a different reason. Assume you run a cycling business and publish a post on your blog titled “how to mend a bike.” If you enter those terms into Google Trends, the results will look like this:
This demonstrates that the peak season for this search occurs each year in June and July. Of course, you must do content freshness anytime your ranking in Google begins to dwindle. That is self-evident. If you want to enhance your game, you can also time your content updates to coincide with the peak season of the search keyword. So, if you operate a cycling business, you might want to update your “how to mend a bike post” by the end of May. And by doing so, you will rocket to the top of the search results for that term. Apply this method to your best-performing SEO content, and you’ll see an increase in website traffic in no time.
- Produce Content Based on Current Trends
Google Trends’ homepage includes a section for trending searches. The trendiest subjects at the moment are trending searches. You may look at daily trending searches, real-time search trends, and country-specific searches.
While the majority of the popular searches are for celebrity news, there are also buzz-worthy items that relate to certain niches. On February 27, 2019, for example, the most searched daily trend was the “Momo Challenge,” which received over 5 million searches. Keywords such as “kids” and “parents” might be found in the “Related News” section. If you manage an internet business that caters to parents with small children, you may have produced a newsworthy piece about the subject on your blog.
- Produce Content Based on Current Trends
Google Trends’ homepage includes a section for trending searches. The trendiest subjects at the moment are trending searches. You may look at daily trending searches, real-time search trends, and country-specific searches.
While the majority of the popular searches are for celebrity news, there are also buzz-worthy items that relate to certain niches. On February 27, 2019, for example, the most searched daily trend was the “Momo Challenge,” which received over 5 million searches. Keywords such as “kids” and “parents” might be found in the “Related News” section. If you manage an internet business that caters to parents with small children, you may have produced a newsworthy piece about the subject on your blog.
You may attract a lot of traffic back to your website by covering noteworthy items on your store’s blog on a regular basis. You may also use Twitter’s trending hashtags to post your newsworthy story and gain more Twitter followers and social media interaction.
